Objective
Brian Tustin bought First Rate Movers in December 2022. With years of hospitality experience behind him, he knew exactly how important it was to reward good service. But tracking and sharing profits with his team wasn’t easy, that’s why he turned to ShareWillow.
"Moving sucks and it's hard work – that's why people hire movers," explains Brian. So when his team works hard to deliver exceptional customer experiences throughout hectic cross-state moves, he wants them to reap the benefits beyond their hourly pay. "I want the guys to win. They deserve to win," he says.
Performance pay is a key part of Brian’s business operations. But keeping track of bonuses got harder as the business grew. Especially as work hours for some employees change based on how many jobs the business has each week. So Brian needed a way to manage bonuses and profit sharing while considering:
- Number of jobs worked
- Customer reviews
- Hours worked
The old system used lots of spreadsheets, which made it hard to track everything fairly and share information with team members.
Solution
Brian picked ShareWillow to help organize and run First Rate Movers' profit sharing program. The platform offered several benefits:
An experienced team: "I knew that they've got a lot of clients that are doing the same thing as us," Brian explains. "So, it was an opportunity to activate an expert and also learn how other industries and other owners are distributing profits to make sure we're doing it appropriately and fairly."
Increased transparency: By giving employees a platform they can login to and see their profit sharing distributions Brian is able to be more transparent with his team. "Versus before, I'm not going to share my whole spreadsheet with every crew member or every employee, for security and privacy purposes," Brian says. "But when they have their ShareWillow portal that they can log into, it makes it a really beautiful experience for everyone involved."
Removing guesswork: ShareWillow has removed uncertainty from the profit sharing process, Brian explains. “ShareWillow eliminates all of those question marks” for employees, says Brian, giving them a straightforward way to understand the company profit sharing plan and their own distributions.
Quick and helpful setup: Moving from spreadsheets to ShareWillow was easy. "It was so simple," Brian shares. “The whole team has been really hands-on throughout the process to make sure we're successful, which is great."
ShareWillow has helped First Rate Movers make profit sharing simpler, clearer, and better. This investment in his team is "such a no-brainer,” says Brian. "Anytime that you have the opportunity to bring people behind the fold and create some transparency, communicate the mission, vision, purpose, and then tie cash or compensation to that based on performance – it just feels like such a no-brainer," he concludes.
For Brian, ShareWillow's approach mirrors his own philosophy about supporting team success. "The team at ShareWIllow want to see me succeed and all their clients succeed. They're very much invested in our mission and purpose," he notes.
Before ShareWillow
- Managing complex spreadsheets manually.
- Unable to share performance data due to privacy concerns
- Time-consuming manual calculations and tracking
- No easy way for employees to see their performance
After ShareWillow
$
Reduction of annual profit sharing cost
+
Contribution to personal retirement account
- Simple, structured profit sharing plan
- Private employee portals for secure data sharing
- Clear metrics tracking and calculations
- Expert guidance on profit structure
- Easy implementation and support
"The team at ShareWIllow want to see me succeed and all their clients succeed. They're very much invested in our mission and purpose. Getting started with ShareWillow was so simple. The whole team has been really hands-on to make sure we’re successful, which is great.”
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